What’s in a name?
It’s cliché but the answer is both nothing and everything.
When you can see a thing, the name doesn’t matter much. A rose, as the saying goes, and all that. If you can’t or haven’t seen a thing, what it’s called can be crucial to conveying meaning.
Since we started on this path over two years ago, the vision of making life simpler for small business owners has been clear. What hasn’t been as easy is how to convey that vision. Strangely enough, the answer has been in front of us the whole time in the form of a name on a whiteboard from the very start but discounted until recently.
There are two lessons to learn here: first, trust your instincts even if it takes some time for them to come into focus and second, never believe for a moment that you’re “done”. Always take time to make sure you know what market you’re helping, that your market needs what you’re offering, and that you can convey your benefit simply.
“We focus on making your small business commerce faster, simpler, and more profitable, letting you focus on providing great products and services.”