Tag: marketing

Competition Means Many Things

The questions often come up… “who’s your competition?” or it’s close cousin “what’s your challenge getting to prospects?” As a startup, it’s all too often tempting to say “we don’t have competition” but everyone knows that’s wishful thinking. Everyone competes even if you think you don’t. “Is Square your competition?” It’s nice to have marketing…
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“Now you’re done, right?”

I was mentioning Direct to a client yesterday and I got the title question back. Nothing left to create, right? Did Someone Say Gobstopper? For those who aren’t in the startup world, the idea of a product and/or feature pipeline can be confusing. What’s left to do? That sort of response is both good and…
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US coins on a table

Money for (almost) Nothing

TANSTAAFL. So really, “what’s the catch?” Encouraging the Word-of-Mouth Referral Our vendors love the platform. Check out a few of the testimonials on the front page. Take a look at the vendor map and contact them yourself to find out what they think. We want to spread the word farther and faster, though! That’s why…
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Just Because

As a startup, we have no end of tasks in the queue. In no particular order: listening to customers, listening to prospects, coding, testing, marketing, testing, re-coding, testing, testing the tests, re-recoding, talking to customers, generating prospects, singing (not really), blogging (sort of really), and many, many more. So what took the time this morning?…
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Owning Your Customer Relationships (and business assets)

Do you have control over your receipt-time email list capture? Did you realize this is a question you have to ask? What’s the value of your mailing list? (You have one, right?) Huge. While the numbers will vary depending on your type of business, how does 21% ROI sound? And since you’re building your list…
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