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Tag: startup

Competition Means Many Things

The questions often come up… “who’s your competition?” or it’s close cousin “what’s your challenge getting to prospects?” As a startup, it’s all too often tempting to say “we don’t have competition” but everyone knows that’s wishful thinking. Everyone competes even if you think you don’t. “Is Square your competition?” It’s nice to have marketing…
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“Now you’re done, right?”

I was mentioning Direct to a client yesterday and I got the title question back. Nothing left to create, right? Did Someone Say Gobstopper? For those who aren’t in the startup world, the idea of a product and/or feature pipeline can be confusing. What’s left to do? That sort of response is both good and…
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Questions. Answers?

What do you want to hear about? We’re periodically admonished to start a podcast. Sometimes that influence comes from “the experts”, sometimes in person. In both cases though, detail is almost always missing. What should we talk about? What do you want to listen to? What’s worth your time? The Grand Question If you’re not…
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Three Day Weekends?

How do you celebrate the “Monday holidays”? For many small businesses, it’s an opportunity to get sales on Monday that otherwise might not appear. What about you? Is it a chance to breathe or a chance to hustle? For us in startup land, it’s just another weekend — that is, time to work on improving…
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Potato Chips for Breakfast

  Sometimes, things get weird. It’s that way with startups and small businesses alike. You have plans. You have schedules. You have goals. And then you wind up with potato chips for breakfast. Every day, you wake up looking to get done what you need to do. Many days, things go smoothly (even if they’re…
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What’s in a name?

It’s cliché but the answer is both nothing and everything. When you can see a thing, the name doesn’t matter much. A rose, as the saying goes, and all that. If you can’t or haven’t seen a thing, what it’s called can be crucial to conveying meaning. Enter SMBple. Since we started on this path over…
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